By now you’ve probably figured out that to be competitive in today’s digital market, it requires a website. A whopping 40% of consumers don’t trust a business without an online presence – wowza! But simply having a URL and landing page doesn’t make you an overnight sensation (we wish it was THIS easy!).
But simply having a URL and landing page doesn’t make you an overnight sensation (we wish it was that easy!).
In it’s simplest form, your website plays a vital role for your business – increasing credibility in front of customers and showcases your products or services to a targeted audience.
However, if your website isn’t a super machine at generating business, sales, and leads while on autopilot, you are losing tons of money.
Even when your business shuts down for the day, your website is open 24/7 365 days a year promoting your business. So, let’s talk ROI (return on investment) for a sec, you wanted to know how to get the best bang for your buck, right? Listen up – investing in a search-engine-optimized website that converts casual searchers into customers is the
single most powerful tool you have in your marketing arsenal and therefore the best money you can invest in your business.
Plagued with comparisonitis? You know all your competitors already have websites. You know yours is either non-existent or not converting and it makes you want to crawl into a ball and hide? We all know ignorance is bliss, right? It happens to the best of us. Listen.
A good website can win against even big brands on search results.
Next steps? Take a step back and really spend some time with your website. Ask yourself some basic diagnostic questions. Does the overall design lack both aesthetic beauty and functionality? Is it outdated? Are there broken links or is the navigation confusing? Does it load slow? Is it mobile incompatible? Does it lack SEO optimization? Broken or missing social media links? Are there security problems?
If your (honest) answer was yes to any of them, guess what friend? The best bang for your buck is to invest in creating a magical website that’ll work for you. Do it, and the rewards will be worth every little penny. Promise.
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