The founder of The DD Project, David Britz, came to us with a story to tell. The legacy of his late mother, a trailblazing entrepreneur of the famed Capriotti’s franchise and lover of Pinto Grigio lived on in a charitable foundation with local roots in Delaware. Built on the concept of a fine wine made from Napa Valley grapes but sold exclusively in Delaware, it benefitted female entrepreneurial and educational initiatives. This was a mission we could get behind and we went to work getting bottles in front of fellow female business owners who could carry the banner as brand ambassadors and launched a publicity campaign to bring awareness to this project with purpose.