find your ideal customer without trying
Digital Marketing
Drive traffic. Convert users. Scale revenue.
The secret to reaching your ideal customer is in the sauce. It starts with tapping into the power of behavioral, content, and demographic targeting and it works like a charm. Let us show you how.
programmatic display ads
Reach customers interested in your services, based on what they’ve been researching,
reading, and clicking online.
geo-fencing
Target your potential customers on their mobile devices based on a specific location of your choosing.
email
Programmatic email marketing is the new “direct mail” without the expensive postage costs.
DISPLAY ADS
Programmatic Display is designed to boost any business seeking to get their message in front of their target market, any place at any time. Widely connected and integrated with all the major data exchanges, allowing for the best ability to get in front of your target market.
Programmatic campaigns are precise & highly effective. Why? Enter the magic of targeting. Instead of casting a wide net and hoping you catch the right fish, this approach targets customers based on their behavior and tracked interests online so your message gets in front of users who’s behavior online has already proven they are interested in what you’re selling.
Once a user is targeted, a thoughtfully designed web banner ad with a specific call to action, will follow them around online.
Programmatic campaigns are precise & highly effective. Why? Enter the magic of targeting. Instead of casting a wide net and hoping you catch the right fish, this approach targets customers based on their behavior and tracked interests online so your message gets in front of users who’s behavior online has already proven they are interested in what you’re selling.
Once a user is targeted, a thoughtfully designed web banner ad with a specific call to action, will follow them around online.
Customers are 30% more likely to take action after seeing a programmatic display ad.
Steps of the digital buying journey
Steps of the digital buying journey
Targeting Options
Creating a direct connection with people who are most likely to respond to your advertising makes efficient use of your budget. While the term “targeting” may seem impersonal, it’s actually a useful marketing service for the business and the consumer, both of whom do not have money or time to waste with online engagements that don’t benefit either.
There are several ways to control the behavior of your digital campaigns in order to make them as efficient and productive as possible.
There are several ways to control the behavior of your digital campaigns in order to make them as efficient and productive as possible.
Frequency Targeting Control frequency, limiting or increasing the number of times your ad is viewed.
Content Targeting Only interact with a user interested/viewing content relevant to the target consumer.
Day Parting Control when a user is able to see your sale message.
Behavioral Targeting Target consumers based on their behavior and tracked interest online.
Demographic Targeting Target a specific age, income and/or gender when trying to reach your consumers.
Geographic Targeting Target a user based on their location, available at zip, city, state, country and radius.
Search Retargeting Target a user based their keyword searches.
Site Retargeting Target a user based on previous visits to your website.
Content Targeting Only interact with a user interested/viewing content relevant to the target consumer.
Day Parting Control when a user is able to see your sale message.
Behavioral Targeting Target consumers based on their behavior and tracked interest online.
Demographic Targeting Target a specific age, income and/or gender when trying to reach your consumers.
Geographic Targeting Target a user based on their location, available at zip, city, state, country and radius.
Search Retargeting Target a user based their keyword searches.
Site Retargeting Target a user based on previous visits to your website.
GEOFENCING
Geo fencing is targeting your potential customers on their mobile devices based on a specific location of your choosing. Geo fencing allows you to target consumers on their devices based on where they are currently located or where they have been in the past, which in turn
provides the following benefits to your customers:
- Precise targeting
- Increased engagement
- Better efficiency
- Boosted ROI/conversions
- No reliance on cookie data
With Device ID geo fencing, we create custom polygons around different locations targeting users who have been in those fences within a timeframe you define. The historic window of time can span from up to 12 months ago to as recently as three days ago. This helps you stay connected with local consumers and also reach out to visitors.
EMAIL
Email marketing allows advertisers to leverage the power of 200 million available emails with some of the most precise email targeting available.
Our email product gives advertisers the ability to target the right message to the right people in order to get them to convert quickly and take action on the message.
With email marketing, advertisers can use unique brand messages to stand out amongst their competitors. Email marketing touches on multiple points of the sales funnel, and can help reach the goals of:
Our email product gives advertisers the ability to target the right message to the right people in order to get them to convert quickly and take action on the message.
With email marketing, advertisers can use unique brand messages to stand out amongst their competitors. Email marketing touches on multiple points of the sales funnel, and can help reach the goals of:
- Raising awareness of new products or services
- Promoting a special
- Driving traffic to a website
