When considering all the strategies out there to implement to market your business and build your email list, in terms of efficacy, offering a strong lead magnet tops the list. What is a Lead Magnet? By definition, a lead magnet is an incentive or something of value offered to potential customers, often website visitors, in exchange for their contact info, .ie, name and email address. The goal of a lead magnet is simple: attract visitors (hence, the word “magnet”) with something so awesome they are willing to give up their coveted email address to get it. In turn, you are