When considering all the strategies out there to implement to market your business and build your email list, in terms of efficacy, offering a strong lead magnet tops the list. What is a Lead Magnet? By definition, a lead magnet is an incentive or something of value offered to potential customers, often website visitors, in exchange for their contact info, .ie, name and email address. The goal of a lead magnet is simple: attract visitors (hence, the word “magnet”) with something so awesome they are willing to give up their coveted email address to get it. In turn, you are
With over 40 years of combined marketing and business experience in our tool belt, we’ve seen a thing or two. We’ve helped hundreds of small and medium sized businesses grow by harnessing their brand power and we want YOU to maximize your businesses’ potential too. Here, we offer our best advice, research, how-tos, and insights—all in the name of helping you level-up your business potential. Read on…
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Content builds relationships. Relationships are built on trust. Trust drives revenue.
~ Andrew Davis ~