With over 40 years of combined marketing and business experience in our tool belt, we’ve seen a thing or two. We’ve helped hundreds of small and medium sized businesses grow by harnessing their brand power and we want YOU to maximize your businesses’ potential too. Here, we offer our best advice, research, how-tos, and insights—all in the name of helping you level-up your business potential. Read on…
Social Media

7 Signs it’s Time to Hire a Social Media Manager

So, you run a business and are looking for more ways to market your products or services? Social media is an amazing tool to reach your specific target market. As great as social media is, it can also be a bit tricky to figure out. That’s where a social media manager comes in. A social media manager is ultimately responsible for creating a content strategy and driving engagement on your company’s social platforms. Not sure if you need one? Keep reading for 7 signs it’s time to hire a social media manager. You’re not getting engagement. A lot of the

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Simplicity is about subtracting the obvious and adding the meaningful.

~ John Maeda ~
Grow Your Business

Grow your Business with a Strategic Lead Magnet

When considering all the strategies out there to implement to market your business and build your email list, in terms of efficacy, offering a strong lead magnet tops the list. What is a Lead Magnet? By definition, a lead magnet is an incentive or something of value offered to potential customers, often website visitors, in exchange for their contact info, .ie, name and email address. The goal of a lead magnet is simple: attract visitors (hence, the word “magnet”) with something so awesome they are willing to give up their coveted email address to get it. In turn, you are

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